DOGZILLa Dog toys
dino fun for your dino dog
The Dogzilla dog toy brand is known for its gnarly look and rugged forms. While working at Petmate, I was tasked with designing the new line of Dogzilla dog toys. We wanted to revitalized the brand and decided to go with more whimsical dino themed toys to appeal to a wider crowd.
Here's a sampling of some of the sketches that turned into the tennis ball Predators. I explored all different types of dinosaurs and funky monsters. I liked the idea of the tennis ball fuzz sticking out of the eye as an extra detail.
To achieve a more whimsical and organic look, I worked with Grasshopper and Rhino. This allowed me to easily change and manipulate patterns based on a set of parameters. To my knowledge these Dogzilla Bone Stuffers are the first algorithmically designed dog toy.
Refining the Design
We narrowed my designs down to a few final concepts. I modeled and printed out numerous plastic toys to test, refine, and tweak.
The new Dogzilla dog toy line has a nice range of products including rubber/nylon Bone Stuffers, rope toys, and rubber tennis ball Predators. The Bone Stuffers are great for putting treats in, and if the rubber wears out, the nylon bone is still a good chew toy. The rope has a tentacle themed handle for extra grip. The tennis ball Predators are a fun fetch toy with gnarly dino characters chomping on the ball.
Dogzilla Dog Toys by Nicholas Baker / Winter 2017 / Petmate